The wine industry has become complex over the past couple of decades due to a rapidly increase in global demand for the product. Consumers have become more savvy and discerning, and their demands differ drastically from one another. One thing in common however, is that the general consumers are now more curious and willing to explore new wine territories, try blends with innovative taste and flavor profiles, and actually often pick a wine with an entirely new label.

Synopsis Winery has been very successful in the collaboration with several international wine importers, distributors, retailers, corporations and restaurants by providing turn-key Private Label programs.

synopsis winery partnerships

With an annual output of over one million liters from seven established and popular grape varieties: Cabernet Sauvignon, Merlot, Shiraz, Carmenere, Malbec, Chardonnay and Sauvignon Blanc, in addition to two recently planted varieties of Cabernet Franc and Petit Verdot, the possibility to custom make wine with various blends, taste profiles and price points are endless.

Advantages of owning a Private Label wine:

  • Have complete control of the distribution and pricing of the wine brand in the market.
  • Acquiring wine from directly the source means avoid intermediary expenses of marketing campaigns, salespeople and expense accounts that are always associated with a mainstream brand, thereby increasing profit margins.
  • By eliminating the supply chain, high quality wine can be offered at a lower price, thereby improving competitiveness.
  • Tailor a wine that is appropriate and appealing to the consumers from the taste to the packaging and to the price.
  • Enjoy the prestige of proprietorship of a wine brand without paying the costs of operating a vineyard, winery facilities and labor force.

Synopsis Winery offers the following to our Private Label partners:

  • Consultation about various Private Label programs to find one that fits each particular Partner’s vision, market and budget.
  • Partner visit to the vineyard and winery in Chile to see the production first-hand.
  • Design labels, packaging and marketing materials specific to the Partner’s demand and market.
  • Design the types of wine or blend unique to the Partner’s desire and market demand.
  • Assistance with logistics and import protocols internationally.
  • Assistance with marketing programs.
If you are interested in becoming a Private Label Partner, please fill-out the information form below and one of our business development managers will contact you promptly.